Truly Pure shampoo and conditioner! Made in Italy, this naturally restorative shampoo is effective on all hair types, especially on damaged hair. The bio-certified organic sunflower oil contained in this formula makes this low PH shampoo extremely gentle, moisturizing and restructuring. Sulfate free formula contains NO silicones, is free from parabens and mineral oil. Also includes out New Italian Formula of Pure Air Volumizing foam! Pure Air Volumizing Foam is designed to give exceptional fullness to fine hair, this lightweight, ozone-friendly foam gives volume, and shine—without weighing hair down.